What is a Catalog? Outstanding Features Of Catalog You May Not Know

Catalog is a term that is not too unfamiliar to designers, but for ordinary users, perhaps this phrase will only appear when you go to buy furniture or buy paint, and the consultant will give you a piece of paper. . Then WebTech360  answers questions related to  what a catalog is as well as the basic features of a catalog so you can imagine its importance to your business.

What is a Catalog?

Catalog is a magazine, a publication intended to advertise the company's products and services. It is released as well as distributed to consumers through the store system or in the form of company email. In general, the catalog design will have illustrations and detailed descriptions of the product and service information that the business provides.

In essence, Catalog is as a tool to provide information to customers. And users rely on it to look up products and services. A standard catalog has a minimum of 16-20 pages. We should not confuse catalogs with other types of publications. For example, publications that also introduce products and services but are only included within 4-6 pages are not catalogs. This type of publication is also known as a brochure or product brochure.

What is a Catalog? Why Design a Catalog?

Basic Features of Catalog

You often see catalogs in stores but have you ever wondered what the basic features of catalogs are? If you also have questions, follow the description below:

Advantage

Today, businesses are very fond of using catalogs because:

- Consumers can learn thoroughly about the company's products and services. The accompanying information and images help customers have a more detailed picture of the product. Customers can review at any time, anywhere as long as they want. Thereby promoting the purchase behavior of customers.

- Through the catalog, customers will have a general perception and image of the products that the company provides.

- Usually, the quality of the catalog 's images after printing is very good and aesthetically pleasing, so they are often kept. After a while, when customers accidentally see and re-read, they can buy from the company.

- Not only providing information about the products that the company is trading. Catalog is also a publication showing the characteristics of the business. A professionally designed, well-organized catalog with appropriate colors and layout will help enhance the company's image.

- It is an extremely perfect supplementary tool for other forms of advertising, such as websites, TVCs, flyers,...

Defect

Although there are many outstanding advantages, not all businesses have the ability to use catalogs for advertising. Advertising costs when using catalogs are much higher than other forms of advertising. To have a complete catalog requires many stages. Each step requires design time and costs. In addition to the printing and distribution, the price of the catalog was pushed up quite high.

Catalog Structure

Catalog design is a combination of many different components. Some elements are always used such as the front cover image, the table of contents, and the back cover image. Other components depend on project requirements:

- Front cover photo

- About page: Description, advertisement

- Table of contents: Sections, headings, page numbers, main categories

- Pages: Information, product photos, services

- Last page: Description, advertisement, notes

- Back cover photo

Types of Catalog Popular Now

As mentioned above, we can use the catalog at the stores or read through the email sent by the company. Therefore, catalogs will be released in two forms: paper catalogs and online catalogs . To learn more about the basic features of the catalog in each form, please see the information below:

Paper Catalog

During the process of learning and using, market researchers believe that printed catalogs are more effective than other types of publications. Especially the paper catalog. Some advantages of paper catalogs are:

- Increased outstanding brand awareness.

- User-friendly, easy to read and understand.

- Intuitive, vivid images.

- Catalogs can be stored for a long time.

What is a Catalog?  Outstanding Features Of Catalog You May Not Know

Basic features of Catalog - Online Catalog

The Internet is growing, so companies are also investing in digital platforms more. Consumers can also shop online through more convenient e-commerce sites. Therefore, the online catalog was born, to meet the needs of both companies and customers.

Online catalogs are usually published and distributed in PDF format. With this format, businesses can easily send to customers or post on the website. Online catalog design has many advantages compared to print form: no limit on the number of pages, no printing cost, easy to share with everyone.

What is a Catalog?  Outstanding Features Of Catalog You May Not Know

Hopefully the article will answer the question of what a catalog is as well as   the basic features of a catalog . Please continue to follow us for more interesting information.

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