TikTok brings Getty Images to ads and AI-generated avatars
TikTok will allow advertisers to pull content from Getty Images when using the platform's AI ad creation tool.
Buying a great smartphone isn’t easy when there are so many options. While most of us are looking for the best specs at the lowest price, it’s important to remember that these aren’t everything. So let’s discuss exactly what you should be looking for in a modern smartphone.
Smartphone specifications are no longer important these days.
We've become accustomed to believing that having a more powerful processor is a surefire way to get smoother performance, which is why people tend to check benchmarks to compare devices. Unfortunately, it's not that simple. While benchmarks give us a rough idea of expected performance, they can be inconsistent.
Two separate phones with the same chip can have different performance. Some companies have even been accused of setting up their devices to detect when a benchmark test is running and overclocking the CPU to boost the rating, which doesn't reflect real-world performance.
Efficiency is just as important as raw power. Simply put, a chip that consistently performs well with minimal battery drain is better than one that performs great but starts to slow down after a while and drains the battery quickly.
This also shows us that the battery capacity of a phone is not enough to determine the overall battery life you will get. While a larger battery is always better, you won't be able to take advantage of that capacity if the rest of the device isn't well optimized.
A prime example: iPhones can deliver better battery life than top Android phones despite having physically smaller batteries, because iOS is so optimized and Apple's silicon is so efficient.
There’s probably no better example of an irrelevant spec than the number of megapixels on a phone’s camera sensor. You should check to see what adding more megapixels actually does to a camera sensor. There are so many factors that go into a good camera system that most camera specs you read online are basically meaningless.
Finally, let’s talk about peak brightness. Peak brightness isn’t the brightest you can get by sliding the slider all the way to the right. It actually refers to the maximum brightness of a single point on the screen, tested under ideal conditions. For you, the spec to check is the number of nits in high brightness mode.
What is really important in a smartphone?
Software optimization is much more important than anything else in modern smartphones. That's because most phones today have more capable hardware, so the only differentiating factor is the attention to detail a company puts into its software.
Well-optimized software lets you do more with your existing hardware. For you, that means smoother animations, faster app launches, improved user interface responsiveness, better RAM management, longer battery life, improved security, and fewer bugs and crashes.
The same goes for cameras. How well your phone processes images has as much of an impact on the final photo as the size of the sensor.
As smartphone photography gets better, the actual hardware becomes less important. Shooting video requires more power, but without optimized imaging, more power doesn't help much.
Another thing to look out for is thermal management. This includes thermal conductivity, vapor chambers, and thermal paste that help dissipate heat away from critical components, so your phone doesn't overheat during power-hungry tasks.
Most people forget this, but you should consider the repairability of your phone. While modern smartphones are durable, they are not indestructible. So if you do damage your device, you should rest assured that replacement parts are readily available and repairs are reasonable.
Finally, one thing you definitely won’t find on any spec sheet is the quality of customer support in your area. For this, you should visit the phone manufacturer’s official support page and check the number and proximity of service centers in your area. You can also check out community forums to learn more about other people’s experiences.
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