Instagram is more than just a place to post pretty pictures. It can be a powerful tool for selling products. According to a survey, 74% of women and 68% of men prefer to shop on Instagram over any other social media app. Of course, that raises the question of how to sell on Instagram. It’s not just about posting photos or videos.
This guide will give you the tools and strategies to successfully sell products on Instagram .
Why is Instagram a potential sales platform?
How to sell on Instagram
Shop on Instagram
Instagram Shops allows businesses to create a digital store within the app. This feature is only available for physical items and makes it easy for customers to browse and purchase products.
The great thing about stores is that you can direct users to a third-party site, like your website, to make a purchase, or you can set it up so people can make purchases directly through Instagram without leaving the app.
Shoppable posts
Shoppable posts are regular Instagram posts that are tagged with products from Instagram stores. When users tap on a product tag, they can see more information about the product and even buy it directly from the post. According to Instagram, these types of posts can increase sales by up to 37%.
Instagram Stories
With over 500 million daily active users, Instagram Stories have become a popular way for businesses to engage with their target audience. Story stickers like “product” or “swipe up” allow businesses to tag products in their stories and direct viewers to their online store.
Advertising on Instagram
If you want to reach more people and drive sales, Instagram advertising is an effective way to do it. With Instagram's targeting options, you can reach specific audiences and promote your products directly to them. When someone clicks on one of your ads, you can take them to your website or store.
How to Start Selling on Instagram
Follow these steps to start selling products on Instagram.
Step 1: Set up a business account on Instagram
You can't sell on Instagram unless you have a business account. If you're using a personal or creator account, you'll need to switch. To switch to a business account, go to your account profile, select the menu, then " Settings and privacy ."
If you're using a creator account, tap " Creator tools & controls ." If you're using a personal account, tap "Account types & tools."
Once done, click " Switch account type " or " Switch to professional account ". Finally, select " Switch to business account ".
Step 2: Create your store using Meta Commerce Manager
The next step in how to sell on Instagram is to go to Meta Commerce Manager to set up your Instagram shop. You will need to use a desktop computer for this step.
Start by selecting “ Create Store .” Enter general information like your store name and website.
Next, if you are using a third-party shopping platform like Shopify, connect your Instagram platform to it. If you are not using any of these options, click “I do not use these platforms.”
Next, choose the payment method you want your customers to use. Your customers can either check out on a third-party site (usually your own) or directly through Instagram. If you choose the first option, customers will be able to browse products on Instagram, but when it's time to buy, they'll be taken to a different site.
If the second option is selected, the customer can pay
Finally, you will choose the country to ship to.
Step 3: Add products to your Instagram catalog
You'll also do this in Commerce Manager. Technically, you can do it on your phone, but the screen will be very small.
Start by choosing how you'll add products to your catalog. There are three ways to do this:
If you did everything correctly, you should now be able to sell products through Instagram.
Meta and Spotify have been developing an MSN-like feature that would allow Instagram users to see in real time the music they're listening to.
A picture can say a thousand words. So why would you want to add text to a photo? Instagram seems to think it’s a good option to offer to all of its users.
Instagram could roll out a way to share comments on other Instagram posts to Threads, according to Alessandro Paluzzi, who regularly analyzes Meta's social media apps to spot upcoming features.
Instagram has just announced that it will allow users to post Reels videos up to 3 minutes long, double the previous 90-second limit.
Instagram's direct messaging feature is now getting a bunch of new features, including scheduled direct messages that you can write in advance and set to send at a later date, up to 29 days in advance.
Apple Intelligence is an artificial intelligence (AI) system developed by Apple specifically for its devices including iPhone, iPad and Mac.
The timing of your Instagram Reels can make the difference between massive engagement and dead silence. Let’s find out the best times to post on Instagram Reels.
As reported in August, Meta confirmed that it will discontinue Spark, Instagram's AR filter, in January 2025.
It is a fact that not everything shared on social media receives positive feedback from users.
When someone leaves a social network, it affects their close friends - sharing messages, calls, and content is no longer the same. This can happen when your favorite account leaves Instagram.
Learn how to create an Instagram account without a phone number. This step-by-step guide will help you sign up using an email address instead, making it quick and easy.
Meta will use AI to predict the age of Instagram users and automatically move anyone under 18 to a teen account if the tool believes they are lying about their age.
If you don't want to be visible, there are a few things you can do to hide your Instagram account and prevent your contacts and others from finding you on the social network.
While Meta AI isn't the most comprehensive AI tool, it does have a specific use on Instagram to help users find more content to enjoy.
Smart TVs have really taken the world by storm. With so many great features and the ability to connect to the Internet, technology has changed the way we watch TV.
Refrigerators are familiar appliances in families. Refrigerators usually have 2 compartments, the cool compartment is spacious and has a light that automatically turns on every time the user opens it, while the freezer compartment is narrow and has no light.
Wi-Fi networks are affected by many factors beyond routers, bandwidth, and interference, but there are some smart ways to boost your network.
If you want to go back to stable iOS 16 on your phone, here is the basic guide to uninstall iOS 17 and downgrade from iOS 17 to 16.
Yogurt is a great food. Is it good to eat yogurt every day? What will happen to your body when you eat yogurt every day? Let's find out together!
This article discusses the most nutritious types of rice and how to maximize the health benefits of whichever rice you choose.
Establishing a sleep schedule and bedtime routine, changing your alarm clock, and adjusting your diet are some of the measures that can help you sleep better and wake up on time in the morning.
Rent Please! Landlord Sim is a simulation mobile game on iOS and Android. You will play as a landlord of an apartment complex and start renting out an apartment with the goal of upgrading the interior of your apartments and getting them ready for rent.
Get Bathroom Tower Defense Roblox game codes and redeem them for exciting rewards. They will help you upgrade or unlock towers with higher damage.
Let's learn about the structure, symbols and operating principles of transformers in the most accurate way.
From better picture and sound quality to voice control and more, these AI-powered features are making smart TVs so much better!
DeepSeek initially had high hopes. As an AI chatbot marketed as a strong competitor to ChatGPT, it promised intelligent conversational capabilities and experiences.
It's easy to miss important details when you're jotting down other essentials, and trying to take notes while chatting can be distracting. Fireflies.ai is the solution.
Axolot Minecraft will be a great assistant for players when operating underwater if they know how to use them.
A Quiet Place: The Road Ahead's configuration is rated quite highly, so you will need to consider the configuration before deciding to download.
