Instagram is more than just a place to post pretty pictures. It can be a powerful tool for selling products. According to a survey, 74% of women and 68% of men prefer to shop on Instagram over any other social media app. Of course, that raises the question of how to sell on Instagram. It’s not just about posting photos or videos.
This guide will give you the tools and strategies to successfully sell products on Instagram .
Why is Instagram a potential sales platform?
How to sell on Instagram
Shop on Instagram
Instagram Shops allows businesses to create a digital store within the app. This feature is only available for physical items and makes it easy for customers to browse and purchase products.
The great thing about stores is that you can direct users to a third-party site, like your website, to make a purchase, or you can set it up so people can make purchases directly through Instagram without leaving the app.
Shoppable posts
Shoppable posts are regular Instagram posts that are tagged with products from Instagram stores. When users tap on a product tag, they can see more information about the product and even buy it directly from the post. According to Instagram, these types of posts can increase sales by up to 37%.
Instagram Stories
With over 500 million daily active users, Instagram Stories have become a popular way for businesses to engage with their target audience. Story stickers like “product” or “swipe up” allow businesses to tag products in their stories and direct viewers to their online store.
Advertising on Instagram
If you want to reach more people and drive sales, Instagram advertising is an effective way to do it. With Instagram's targeting options, you can reach specific audiences and promote your products directly to them. When someone clicks on one of your ads, you can take them to your website or store.
How to Start Selling on Instagram
Follow these steps to start selling products on Instagram.
Step 1: Set up a business account on Instagram
You can't sell on Instagram unless you have a business account. If you're using a personal or creator account, you'll need to switch. To switch to a business account, go to your account profile, select the menu, then " Settings and privacy ."
If you're using a creator account, tap " Creator tools & controls ." If you're using a personal account, tap "Account types & tools."
Once done, click " Switch account type " or " Switch to professional account ". Finally, select " Switch to business account ".
Step 2: Create your store using Meta Commerce Manager
The next step in how to sell on Instagram is to go to Meta Commerce Manager to set up your Instagram shop. You will need to use a desktop computer for this step.
Start by selecting “ Create Store .” Enter general information like your store name and website.
Next, if you are using a third-party shopping platform like Shopify, connect your Instagram platform to it. If you are not using any of these options, click “I do not use these platforms.”
Next, choose the payment method you want your customers to use. Your customers can either check out on a third-party site (usually your own) or directly through Instagram. If you choose the first option, customers will be able to browse products on Instagram, but when it's time to buy, they'll be taken to a different site.
If the second option is selected, the customer can pay
Finally, you will choose the country to ship to.
Step 3: Add products to your Instagram catalog
You'll also do this in Commerce Manager. Technically, you can do it on your phone, but the screen will be very small.
Start by choosing how you'll add products to your catalog. There are three ways to do this:
If you did everything correctly, you should now be able to sell products through Instagram.
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