Verified: November 10, 2026, at 1:07 p.m. UTC (1:07 p.m. GMT in London).
Waitrose’s 2026 Christmas advert, The Perfect Gift 2, has premiered and is available through the retailer’s official channels. The approximately six-minute romantic comedy reunites Keira Knightley and Joe Wilkinson; you can find it on the Waitrose Christmas advert page or through the YouTube link provided by John Lewis Partnership.
The film premiered on November 10 at 6:30 a.m. Greenwich Mean Time in London (GMT, UTC+00:00). Waitrose says it is also supporting the release with 30- and 60-second trailers, so viewers who catch a shorter commercial can go online for the complete story.
Destaques
- The Perfect Gift 2 is the sequel to Waitrose’s 2025 Christmas film.
- The full 2026 film runs approximately six minutes and premiered on November 10.
- Keira Knightley and Joe Wilkinson return, with Alex Hassell joining as a romantic rival.
- Waitrose’s campaign page and its YouTube link are the starting points for watching the full film.
Where can I watch the Waitrose Christmas advert 2026?
Go to the official Waitrose campaign page and look for The Perfect Gift 2. The address redirects to Waitrose’s Christmas advert page. Alternatively, open the YouTube video linked from the official campaign announcement.
If you prefer to search within YouTube, enter “Waitrose The Perfect Gift 2 Christmas advert 2026” and check that the result comes from Waitrose & Partners. Look for the full film, which Waitrose describes as approximately six minutes long, rather than a brief trailer or an unofficial upload.
The campaign page is a useful first stop if a search returns several similarly named videos. The John Lewis Partnership announcement, published on the day of the launch, links to both the YouTube video and Waitrose’s viewing page. The availability of an individual video can change, so try the other official route if one does not load.
When was the Waitrose Christmas advert released?
Waitrose says the film premiered on its channels, including YouTube, at 6:30 a.m. on Tuesday, November 10, 2026. In London, that was 6:30 a.m. GMT (UTC+00:00), or 6:30 a.m. UTC. The premiere has already taken place, so viewers do not need to wait for a scheduled television broadcast to look for the online film.
The company has announced 30- and 60-second movie-style trailers to accompany the longer version. Its announcement does not give a specific television broadcast time, so check current listings if you want to catch a trailer on TV. A short commercial should not be mistaken for the approximately six-minute film.
What happens in The Perfect Gift 2?
The sequel picks up the romantic-comedy story that began in Waitrose’s 2025 campaign. Knightley returns as herself, while Wilkinson plays Phil, the man she met at a Waitrose cheese counter. This time, Keira is preparing to marry someone else, and Phil has a limited window to make his feelings known.
Alex Hassell plays the groom-to-be, Hugo Bunty-Griffin. Food again drives the plot: Phil prepares a beef Wellington as part of his attempt to reach Keira before the wedding. That setup gives viewers enough to follow the premise without revealing how the story ends.
Molly Manners directed the sequel, as she did the previous film. Waitrose says the new installment is two minutes longer than its predecessor, giving the characters and their predicament more room than a conventional short commercial. The retailer presents the expanded story alongside food-focused advertising for its seasonal range.
Who is in the Waitrose Christmas advert, and what is the music?
The principal returning performers are Keira Knightley and Joe Wilkinson, with Alex Hassell joining them as Hugo. The film’s original score was recorded by the Prague Philharmonic Orchestra, according to Waitrose, and the closing music features Jennifer Rush’s “The Power of Love.”
Those details can help distinguish the 2026 sequel from last year’s similarly titled film when searching. For the latest official information about the campaign, including the film’s production and supporting advertisements, see the John Lewis Partnership release.
Will there be more Waitrose Christmas adverts in 2026?
Waitrose has announced shorter trailers for the film and a series of product-focused ads featuring the cast. Those additions give viewers more than one way to encounter the campaign, but the company’s announcement does not establish a detailed broadcast schedule for every individual ad. The official campaign page is the practical place to check for the full film and any material the retailer adds.
Frequently asked questions
Is the Waitrose Christmas advert 2026 out?
Yes. The Perfect Gift 2 premiered on November 10, 2026, at 6:30 a.m. GMT in London, according to Waitrose.
How long is the full Waitrose Christmas advert?
Waitrose describes the full film as approximately six minutes long. Separate 30- and 60-second trailers also support the campaign.
Do I need to watch the 2025 advert first?
No. The new film introduces a wedding and a romantic rival as its central situation, although the earlier The Perfect Gift provides background on how Keira and Phil met.