Last checked: November 10, 2026, at 1:08 p.m. UTC (1:08 p.m. GMT in London).
Waitrose has released its 2026 Christmas advert, The Perfect Gift 2, a six-minute romantic comedy starring Keira Knightley and Joe Wilkinson. The film premiered on November 10 at 6:30 a.m. London time, GMT (UTC+00:00), and viewers can find it through Waitrose’s official Christmas advert page and its YouTube channels.
For anyone searching for a release date, the wait is over. Waitrose says the full film is accompanied by 60-second and 30-second trailers, so viewers who encounter a short clip can look for the full-length version online. The John Lewis Partnership announcement is the primary source for the launch details.
Destaques
- The Perfect Gift 2 premiered on November 10, 2026, at 6:30 a.m. GMT in London, the same time as 6:30 a.m. UTC.
- The full film runs approximately six minutes and is available through Waitrose’s official channels, including YouTube.
- Keira Knightley and Joe Wilkinson return from the 2025 campaign; Alex Hassell joins them as a new love rival.
- Waitrose has also announced shorter trailers and product-focused ads, so check the title and running time when searching.
Where can I watch the Waitrose Christmas advert 2026?
Start with the official Waitrose campaign page. The retailer’s parent company also directs viewers to waitrose.com/theperfectgift and says the film premiered on Waitrose channels including YouTube.
If you search on YouTube, use the title The Perfect Gift 2 alongside “Waitrose Christmas advert 2026,” then check that the uploader is Waitrose. Look for the approximately six-minute film if you want the complete story. A 30-second or 60-second result may be one of the campaign’s shorter trailers rather than the full advert.
Waitrose’s own pages are also useful if a search result is an older upload or a third-party repost. Compare the title and year with the retailer’s announcement before sharing a link. If a video does not play on one platform, return to the campaign page or look for the film on the official YouTube channel.
When was the Waitrose Christmas advert released?
The full film premiered on Tuesday, November 10, 2026, at 6:30 a.m. in London, according to the John Lewis Partnership. London was observing Greenwich Mean Time on that date, making the release time 6:30 a.m. UTC as well.
That is the confirmed online premiere, not a promise that every television channel or cinema showed the advert at that exact time. The official announcement describes supporting trailers but does not provide a comprehensive schedule of individual broadcasts. Viewers who want to watch at a convenient time can use the online film instead of waiting for a television appearance.
Who stars in The Perfect Gift 2, and what is it about?
Knightley and Wilkinson return for a sequel to Waitrose’s 2025 festive romantic comedy. Alex Hassell joins the cast as Hugo Bunty-Griffin, the groom-to-be and a rival for Wilkinson’s character, Phil. Molly Manners returns as director.
The story centers on a Christmas wedding and Phil’s attempt to reach Knightley’s character before she marries someone else. Food remains central to the campaign, with a beef Wellington playing a part in the plot. The retailer describes the film as two minutes longer than the previous installment.
Viewers who prefer to avoid plot details can go straight to the official film. Those who have only seen the earlier campaign should check the “2” in the title: the 2026 release is a sequel, while similarly named videos from 2025 cover the first story.
How can shoppers find the food featured in the campaign?
Waitrose says its separate product-focused ads feature items including No.1 Ham & Cheese Croissant Stacks, No.1 Frosted Raspberry Snowflake Dessert, and No.1 Pistachio & Sour Cherry Frangipane Mince Pies. The Waitrose Christmas food and drink page is a starting point for checking the current range.
Seeing an item in an advert does not establish that it is in stock at a particular store or available for a chosen delivery slot. Check the product listing and your local shopping options before planning a purchase. The retailer’s Christmas collection announcement lists different launch dates for different food categories, so availability can change as the season progresses.
What should viewers check for next?
The confirmed release is the six-minute film and its supporting campaign; future additions should be checked against Waitrose’s own channels. The company says shorter trailers and product ads support the launch, but its announcement does not set out a complete timetable for every appearance. Checking the campaign page or the retailer’s latest announcements is the most direct way to verify any newly announced content.
For practical updates, distinguish a new upload from a new release: a trailer, product ad, or repost may appear after November 10 without changing the original premiere date. Check the description, publishing date, and running time before assuming a clip is a new installment.
FAQ
Is the Waitrose Christmas advert 2026 out?
Yes. The Perfect Gift 2 premiered on November 10, 2026, at 6:30 a.m. GMT in London (6:30 a.m. UTC).
How long is the full Waitrose Christmas advert?
The full film runs approximately six minutes. Waitrose has also announced 30-second and 60-second trailers.
Is Keira Knightley in the 2026 advert?
Yes. Knightley returns alongside Joe Wilkinson, and Alex Hassell joins the cast.