In October 2022, Elon Musk spent $44 billion to acquire X, but the platform's value has now dropped 78.6% to about $9.4 billion.
According to data from Fidelity, the asset management fund that owns shares in Elon Musk's company, nearly two years after being owned by the South African billionaire, X (formerly Twitter) continues to decline in value. The value of this social network is assessed by the fund based on the shares invested.
Specifically, Fidelity invested $19.66 million when Musk bought Twitter. By the end of July, the value of that stake had dropped to just $5.5 million. Based on that ratio, the $44 billion Musk spent in 2022 is now worth $9.4 billion.
According to Fortune, X's advertising revenue in 2023 is 2.5 billion, only half of 2022.
Meanwhile, advertisers are continuing to abandon X. A September survey of 1,000 executives and 18,000 consumers in more than 20 countries by market research firm Kantar found that 26% of businesses plan to reduce spending on advertising on X next year due to concerns about extremist content affecting their brand reputation. This is the highest rate among major global advertising platforms. Only 4% rated X as “safe”, compared to 39% for Google Ads.
Previously, X was also continuously priced by Fidelity with a downward trend in value.
Compare realistic side hustles for 2026 by startup cost, fees, flexibility, and income control, with current tax and scam guidance from official sources.
Upgrade your home office ergonomics with current OSHA and NIOSH guidance on chair fit, monitor height, laptop setup, lighting, and movement.
Learn why emotional intelligence matters in leadership, where it helps most, how to strengthen it, and how to tell whether your approach is working.
A practical roadmap for moving into tech without a degree: choose an accessible role, build job-ready skills, prove them with projects, and use hiring feedback to improve.
Build a credible LinkedIn personal brand in 2026 with current profile, content, newsletter, analytics, verification, and visibility guidance from LinkedIn.
Quiet quitting and quiet firing are catchy labels, not diagnoses. Learn what is verified, what depends on context, and what employees and managers can do next.
Fractional executives offer senior leadership without a full-time hire. Learn when the model works, what to ask, and the risks to manage.
Prepare a stronger Q4 raise request with current wage data, timing options, compensation tradeoffs, and scripts for yes, partial, or no outcomes.
Choose a high-income skill you can realistically start before 2026 ends, with current pay data, learning priorities, and a practical self-check.
Build a hybrid work schedule around tasks, team overlap, and measurable outcomes. See sample patterns, warning signs, and when to adjust your plan.
