6 Most Popular Creative Design Trends in 2024

The rise of AI design tools has impacted the creative design landscape in 2024, but will it change much in 2025? Here are our predictions and roundup of all the design trends.

• Creative 2025 Calendar Ideas with Photos

Table of Contents

• Popular design trends in 2024
  • 1. AI Artwork
  • 2. Brutalism
  • 3. Minimalism
  • 4. Typographic elements
  • 5. Classic style
  • 6. Crafty Girl Trend
• Innovative Design Trends to Expect in 2025
  • 1. More comprehensive AI innovations
  • 2. More human-inspired design
  • 3. Multimedia design
  • 4. Sustainability and accessibility in design

Popular design trends in 2024

In the visual landscape in many fields, we have seen an explosion of 90s style, vintage style and brutalism, especially in fashion, this style has also spread to graphic design.

If you follow design and creative trends, from Taylor Swift-inspired friendship bracelets to Charli XCX-inspired neon green pops, you'll see that modern pop culture has embraced digital creative design in many amazing ways.

1. AI Artwork

Adobe has been leaning heavily on bringing new AI features to the Adobe suite and as a result, AI art and design is going to be popular in 2024. There is no denying that this is a big design trend.

AI art and design features are perhaps one of the biggest impacts on the design landscape today. Tools like Kittl and Canva offer great uses for AI that enhance design rather than surpass it.

2. Brutalism

Brutalism is another trend that is really going to explode in 2024. It seems to be derived from some of the major web design trends of 2023 including typography and minimalism, just reversed.

Charli XCX's "brat summer" green has been popping up in many Brutalism-inspired designs over the past year, especially when paired with bold black typography in layers around the design.

This design trend takes boldness and simplicity to the next level. It has been found in web design, graphic t-shirts, and posters for all sorts of advertising.

3. Minimalism

Web design trends 2023 have seen a rise in minimalism in design and it continues throughout 2024.

The minimalist trend is largely reflected in the use of typography. This may sound boring, but if done right, it can be eye-catching and communicate your design needs.

4. Typographic elements

As seen in some of the previously mentioned trends throughout 2024 are typography designs and elements.

There have been many letterform and text-based logos that have taken centre stage in larger brands in the past, including Jaguar's controversial rebrand in November 2024 - changing the entire target audience in one swift move.

With typographic layouts, we don't need heavy imagery to overwhelm the design as was common in years past.

5. Classic style

​​​​​​​Along with the influx of 90s fashion trends comes a vintage design trend. The vintage trend can be seen most clearly in photography, with many Gen Z designers and creatives incorporating film photography or digital photography that looks like film into their designs.

Smartphones are stuffed into bags or pockets, and DSLR cameras are nowhere to be found. This nostalgic trend involves rummaging through thrift stores or your grandparents’ basements for tech from yesteryear.

6. Crafty Girl Trend

Craftsmanship is one of the favorite design trends of 2024. The popularity and acceptance of feminine design trends is both nostalgic and new.

Artists like Martina Calvi and Adrianne Paerels have picked up on the Crafty Girl design trend and carried it on.

You'll notice these trends in design systems that use torn paper edges, textured paper backgrounds, collaged layered effects, handwritten typography, tilted images, and small embellishments in the design.

There is nothing negative to think about this particular design trend. It brings smiles to people’s faces and seems to have created a new community of creatives who were previously confined to their homes. Now, groups around the world are encouraging this free-spirited design movement.

Innovative Design Trends to Expect in 2025

With a recap of the trends we saw throughout 2024 and a reminder of what we saw in 2023, it’s worth considering where the design world might be headed in 2025.

1. More comprehensive AI innovations

AI isn't going away anytime soon, but with most major design software having implemented AI features by 2022 or 2023, it's no longer just a cool novelty.

Hopefully, design trends in 2025 will start using AI design features for better purposes. The idea here is that designers or enthusiasts will no longer just hit “create” and then “done.” They will use AI as a tool in a larger toolbox, then edit the AI-generated images and designs with a more human touch.

AI itself won’t replace good design. But designers can use AI in positive ways and help AI transform their workflows without the obvious AI-generated results.

2. More human-inspired design

Physical experiences, traditional art mediums, and human intention in design are trends expected to emerge in 2025.

With the over-reliance on AI in 2024, human-inspired design is sure to come back to the forefront. We’ve lost a lot of human connection in recent years, but with intentionality, sustainability, and thinking about the human audience, it’s set to come back in a big way next year.

3. Multimedia design

We started seeing this trend in late 2024, but 2025 will push it even further. Multimedia design will feature product images combined with design elements to create a seamless visual.

This style is commonly seen in big tech companies like Apple or Beats headphones, but we may see more of this design style elsewhere in 2025. The idea of ​​incorporating product photography into the design itself helps the entire design flow as one, rather than looking like a vehicle for advertising the product.

4. Sustainability and accessibility in design

It is important to note that there is a big step forward in both sustainable design and accessible design to expect.

You will see more packaging designs using natural materials and natural dyes and inks, which are lighter than previous packaging, all about maximum print work.

As education grows about accessibility and how it can help people with different needs, as well as everyone else, the push for accessible design continues to grow. There is nothing negative about accessible design, and it does not exclude any demographic by being accessible to more people.

This design enlightenment will provide more readable text, including accessible font sizes and colors, inclusive language and imagery, and even innovative packaging and UX/UI to enhance the user experience with designed products.

Design trends are always changing and it can be difficult to determine what is a trend or what is a fleeting moment that is not well received. While it is good as a designer to keep current and forecasted trends in mind, you should not let popular styles dictate your design work.

Especially for branding and timeless designs, a trendy design does not have a long life in those cases and in fact, it will damage the brand image when the trend is no longer relevant.