Adobe is bringing AI video creation technology to Premiere Pro

As AI technology improves, it will get better at creating realistic-looking videos. For a while, these tools were really only for enthusiasts, but they are becoming something that everyone can use. Now, Adobe is bringing AI video creation to the masses in a new way, although it has yet to create a finished film using it.

Adobe Brings AI Video Creation to Premiere Pro and Firefly

Adobe is bringing AI video creation technology to Premiere Pro
Adobe Premier Pro creates more videos

As announced in two separate posts on the Adobe blog, you can now use AI to create videos in a number of different ways. The first blog post, titled “Generative Extend in Premiere Pro,” reveals that Adobe’s professional video editing software can now use AI to increase the length of clips.

This tool can only add two seconds to your video, so you won’t be using it to create new footage. However, it’s a good way to make sure your clip is finished the way you want it to be. You’ll find this feature in the Premier Pro Beta branch, which is rolling out to everyone now.

Adobe is bringing AI video creation technology to Premiere Pro
Adobe Firefly Video Maker

The second blog post, titled “Creating Videos (Beta) on the Firefly Web App,” shows what you can do on the online version of Adobe’s AI generator. With Firefly, you can now create videos using a text prompt or by uploading an image to work with. Regardless of which option you choose, Adobe limits you to 5 seconds of video, so it’s best to create short clips rather than full videos.

If you want to create videos using AI but Adobe’s restrictions are a bit too strict for you, why not try another tool? For example, an AI text-to-video tool to create social media videos and document what happened. If that doesn’t work for you, check out the best AI video makers for some more ideas.

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