Social media platforms have different characteristics and profile requirements. Because of this, setting up social media profiles for a business can be complicated. This article describes how to set up a business profile on social media platforms like Facebook, LinkedIn, Twitter and Instagram and how to maintain a brand presence there.
Table of contents Hide
1 How to set up a LinkedIn profile
2 LinkedIn Company Page Requirements
3 How to set up an Instagram profile
4 Instagram profile requirements
5 How to set up a Facebook Page profile
7 How to set up a Twitter profile
8 Make a memorable first impression
How to set up a LinkedIn profile
LinkedIn is primarily a business-to-business network. According to reviews, it is the most popular social media channel among all B2B companies and second among B2C companies.
The information on your LinkedIn profile is personal and helps you network with other companies. Note that you can create a "Company Page" and a "Focus Page" on LinkedIn.
The Company Page allows you to talk about your business and post news, updates, job opportunities, and content to promote your brand. The showcase page is for content designed to engage new followers.
LinkedIn Company Page Requirements
You can create a Business Page from the "More" tab in the top right corner. In the list you will find the option “Create a Business Page”.
The following requirements should be met:
The following things are must-haves for creating a LinkedIn Company Page:
How to set up an Instagram profile
The data from your Facebook page is used to create an Instagram business account. That's because Instagram is part of Facebook. So make sure you fill out your Facebook business page accordingly.
You should create a business account profile before converting it to a business site. This is important because it allows you to:
Requirements for the Instagram profile
Here's how you can convert a basic business account to a business site:
How to set up a Facebook Page profile
Facebook Pages give you the opportunity to promote your brand. Please note that using your personal profile for business purposes is against Facebook policies. It is possible to convert your personal profile to a company page.
The following things are necessary to set up your Facebook Page:
Create a call to action (CTA)
You can create a call to action using the Create Offer tool at the top of your Facebook Business Page. For example, on the manifest page, the call to action would be "Learn more." When a visitor clicks on it, they are automatically redirected to the webpage or to an updated content.
Verify your Facebook page
You should verify the Facebook page to increase its legitimacy and improve its search ranking. Getting a verification badge for your business page is not difficult. All you have to do is:
Facebook also offers a free training course to learn more about setting up your Business Page.
How to set up a Twitter profile
You can have multiple accounts on Twitter, so you can add your company's account to your personal account. You need to be careful what words you use on Twitter profiles, so it's better to use SEO keywords on your business page.
To set up your Twitter profile, you need the following:
You can have your business verified on Twitter. This will gain the trust of your followers.
Make a memorable first impression
Done right, social media can be fun and lucrative. They're like personal landing pages for your business. Please note that this is a first impression of your brand, so you should make sure you use relevant information that gives your brand a good reputation and use social media techniques to grow and make a profit.
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