As reported in August, Meta confirmed that it would be discontinuing Spark, Instagram’s AR filter, in January 2025. At the time, the company didn’t offer many details except to say it would prioritize its efforts on other products. Now, we know what’s coming next: Realistic AI-powered filters.
Instagram Lets Users Edit Videos with AI-Generated Content
This week, Instagram CEO Adam Mosseri shared a video introducing a new AI-powered filter. Called “Movie Gen,” the feature will let users apply realistic filters to Instagram videos. According to the CEO, Movie Gen can change “nearly every aspect of your video” with just a “ simple text prompt .” In the video, Mosseri also shows himself in a variety of outfits, backgrounds, and accessories — all generated by AI.
“I’m incredibly excited about Movie Gen, our early AI research model that lets you change nearly every aspect of your video with a simple text prompt ,” Mosseri said in an Instagram post. While he didn’t give an exact date for Movie Gen’s launch, the CEO said Meta wants to bring the feature to Instagram sometime next year.
In the comments, many users expressed concern about the feature, saying it could be used to trick people with fake content. Instagram currently displays labels for AI-generated content (like photos edited with Apple's Clean Up feature), but it's easy to miss. Some said "no one wants this" and asked for an option to not show AI-generated content on their timelines.
Earlier this month, OpenAI launched Sora , a tool that generates entire videos using AI. Some have also found the feature controversial because it allows people to easily create realistic videos of situations that have never happened.
As for Instagram's AR filters, they will be removed from the app on January 14, 2025. You can find more details on the Meta website .
Meta and Spotify have been developing an MSN-like feature that would allow Instagram users to see in real time the music they're listening to.
A picture can say a thousand words. So why would you want to add text to a photo? Instagram seems to think it’s a good option to offer to all of its users.
Instagram could roll out a way to share comments on other Instagram posts to Threads, according to Alessandro Paluzzi, who regularly analyzes Meta's social media apps to spot upcoming features.
Instagram has just announced that it will allow users to post Reels videos up to 3 minutes long, double the previous 90-second limit.
Instagram's direct messaging feature is now getting a bunch of new features, including scheduled direct messages that you can write in advance and set to send at a later date, up to 29 days in advance.
Apple Intelligence is an artificial intelligence (AI) system developed by Apple specifically for its devices including iPhone, iPad and Mac.
The timing of your Instagram Reels can make the difference between massive engagement and dead silence. Let’s find out the best times to post on Instagram Reels.
This guide will give you the tools and strategies to successfully sell products on Instagram.
It is a fact that not everything shared on social media receives positive feedback from users.
When someone leaves a social network, it affects their close friends - sharing messages, calls, and content is no longer the same. This can happen when your favorite account leaves Instagram.
Learn how to create an Instagram account without a phone number. This step-by-step guide will help you sign up using an email address instead, making it quick and easy.
Meta will use AI to predict the age of Instagram users and automatically move anyone under 18 to a teen account if the tool believes they are lying about their age.
If you don't want to be visible, there are a few things you can do to hide your Instagram account and prevent your contacts and others from finding you on the social network.
While Meta AI isn't the most comprehensive AI tool, it does have a specific use on Instagram to help users find more content to enjoy.
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