Samsung Electronics is reportedly collaborating with OpenAI on an ambitious joint project to develop AI TVs that incorporate industry-leading artificial intelligence technologies. This is a key strategy for the South Korean tech giant to maintain its leadership in the increasingly competitive TV market, where low-cost Chinese TV brands are emerging as a formidable force. The goal is clear: Samsung wants to integrate the power of OpenAI into its TVs and further solidify its dominance as the world's top TV brand, a title it has held for 19 consecutive years.
Notably, Samsung and OpenAI have collaborated in an "open partnership", which includes integrating advanced artificial intelligence features into Samsung products and services, especially TVs. And not only with OpenAI, Samsung is also actively collaborating with a series of other technology giants such as Google and Microsoft to quickly realize the strategy of deeply integrating AI into its ecosystem.
Samsung recently introduced Vision AI, which brings smartphone-like features to TVs, such as Tap to Search (similar to Circle to Search), Live Translation, Shape Wallpaper, etc.
By partnering with OpenAI, Samsung wants to gain access to deep learning capabilities like “ChatGPT” for text generation, “DALL-E” for image generation, “Whisper” for speech recognition, and other OpenAI AI models. Some potential AI TV features could include:
For example, users can ask the TV about the actor or movie they're watching and get recommendations for similar shows. The company recently partnered with Google to introduce "Eclipsa Audio," a 3D audio technology it built to take on Dolby Atmos.
By partnering with major tech companies and introducing new, more in-depth features to its TVs, Samsung wants to increase its global TV market share to 28.8% in the first half of 2025, according to market research firm Omdia.
If you are not tech savvy, it is easy to get confused about different operating systems, manufacturers, device models, and specifications. One such example is people considering Samsung and Android as synonymous, which is not entirely correct.
Samsung launched the Galaxy S25 Ultra with Corning Gorilla Armor 2 glass, which is said to be more resistant to drops than the Armor glass on the S24 Ultra. But that's not all: replacement parts for repairing the screen are also significantly cheaper than previous generations.
Some people decide to go with the default Internet browser that Samsung provides on Galaxy devices. It's simple, customizable, private, and packed with useful features.
There are many Android manufacturers, but not all of them pay attention to software updates. Although the situation has improved over the past decade, not all smartphone manufacturers provide great software support.
The quality of video captured through smartphone cameras in general has improved dramatically over the past few years.
You want to buy Samsung Galaxy S25 but your budget is not too much. Or you simply want to try out the experience of Samsung's flagship smartphone.
Samsung is one of the smartphone manufacturers that offers the longest software support period for its devices, especially its flagships.
The Galaxy Tab S10 is sure to be one of the top products on the market when it launches.
The latest One UI 3.0 (based on Android 11) is now available on flagship Galaxy S and Note devices, packing a host of new features and improvements.
Samsung Electronics has announced plans to integrate Eclipsa Audio, a brand new 3D audio technology, developed through a partnership with Google, into its 2025 lineup of TVs and soundbars.
While the buzz around Vision AI is undeniable, many are still not convinced it's time to upgrade.
Samsung is considered a pioneer in popularizing folding screen technology on smartphones with two smartphone lines, the Galaxy Z Fold and Z Flip.
There are rumors that the Korean tech giant is likely to launch a budget version of the Galaxy Z Flip7, called the Galaxy Z Flip7 FE.
Samsung phones, especially budget and mid-range ones, are notorious for shutter lag. Slow shutter speeds can cause blurry images and make it harder to capture moving objects.
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