What Is Vintage? 5 Things To Know About Vintage Style In Graphic Design

Fashion is developing more and more, creating many trends of the times, helping you to have more artistic perspectives, creating an attractive lifestyle. In which the Vintage style is being pursued by many young people both in graphic design, creating extremely attractive publications. So what is vintage style ? Let's learn about this interesting style.

What Is Vintage?

The original definition of Vintage for wine or oil, then people used it to refer to old cars, which are at least 50 years old or older - vintage cars. After all, 2nd hand clothing dealers have used the term vintage to refer to old clothes - belonging to earlier eras - often with old-fashioned beauty and elaborate technique.

Later, the word vintage was defaulted as a word meaning " ancient-old ", used in many fields: fashion, interior, photography, graphics,... It can be said, style vintage is the style of nostalgia, bearing the stamp of time.

What Is Vintage?

What Is Vintage Graphic Design?

Styles like Vintage and Retro after a long absence are returning as a new trend in graphic design. If in the past, these strong, dynamic styles were rarely used in design, today, vintage and retro elements are becoming more and more popular in nostalgic ideas. Using vintage style in graphic design, designers create designs that are both creative and attractive, making their products stand out and different.

Graphic elements often used in designs to create a vintage atmosphere are usually:

- Old ads

- Old Typography

- Script and handwritten fonts

- Old radio equipment

- Old TV equipment

- Old business cards

- The old packaging

- Old film photos

- Vivid rainbow colors

- The paper used is both torn and smudged

- Removable stickers

- Pop-Art Elements

- Dark, dirty colors (eg brown, dark red, dark blue) and textures (eg paper, wall, ..)

- Retro illustrations

- Old icons

Summary of 5 Things To Know About Vintage Style In Graphic Design

Distinguish Vintage and Retro

These two terms often coincidentally go together, causing many people to feel confused and difficult to distinguish leading to confusion. Retro style is a nostalgic movement that reuses fashion trends from previous decades, including vintage items (clothes and accessories of the 40s to 80s ) even unrelated items. related to vintage ( new items, items inspired from the shape of vintage items ). This trend is currently a very popular trend for Western youth and is also an endless source of inspiration for famous designers.

Vintage and Retro styles - The two schools seem to be one and two, similar but have many differences.

Vintage style in graphic design is often understood in the design world as products created in the past, while retro style is a term that refers to the school of design of modern products but with characteristics, old fashioned style. Therefore, vintage designs often apply the original design style of the past, while retro partly makes viewers feel the modern breath inside the product.

Impact of vintage style

In fact, if done carefully, most vintage styles in graphic design will not be boring at all. Visually, one might think that nostalgic elements like Retro and Vintage are used here to create contrast. Retro and Vintage designs provide graphic solutions for this period, which has been very influential since its reappearance.

While the Retro style focuses on the 1910s to the 1930s, the Vintage style recalls the period between the 1950s and the 1980s. In both cases, the graphic elements reflect some of the trends. Old directions, personalities, and objects, were fundamental parts of our lives in the past.

Nostalgic elements create an atmosphere of nostalgia, awakening emotions and fond memories, using emotions to try to convey information effectively. Some of these stylistic designs are known as “ classical transformations ” – one of the techniques used to combine an arousal with a spontaneity that has no potential. consciousness or the reaction of emotions.

Causes of fever

Vintage style in graphic design when looking at makes us feel much more comfortable. The past is not a safe haven, with those beautiful old days always leaving us with beautiful memories, especially with the chaotic society out there.

Great marketers always know how to please customers. And the best way to their hearts is with vintage designs. Breaking away from the hustle and bustle of life, the past always gives people a sense of peace of mind and tranquility.

It's not always right to use vintage

Please note, in each school, the vintage style in graphic design is only suitable for certain customers, because the memory in each human generation is different. Therefore, to choose a suitable vintage school, you need to understand your audience, as Vaporwave is suitable for Millennials generation customers (those born between 1980 and 1998 ) . not the Baby Boomer generation (those born after World War II). If you do not learn and abuse vintage, sometimes it will become a double-edged sword.

Applications of vintage style in graphic design

Let's take a look at a few applications of vintage in graphic design.

- The product packaging

- Media publications

- Advertising signs

- Website interfaces

And that's the concept of vintage style and why it's trending this year in  graphic design. Hope you will love this style.