You have a trendy “Ultramarine” iPhone 16, but one fine day you suddenly feel bored with that color; what will you do? Normally, you will think of “skinning” your phone or “playboy” will buy a new iPhone in a different color. However, those are still not radical solutions for those who “get bored quickly”. This is where a new technology called E-Color Shift 2.0 by Infinix comes into play. Announced at MWC 2025, this groundbreaking technology can let you customize your smartphone interface continuously like a chameleon.
This is an upgraded AI customization feature that allows users to flexibly change the appearance of the smartphone's back cover. With E-Color Shift 2.0, users can personalize the appearance of their device using dynamic and interactive color transition effects based on personal preferences and external factors. This technology allows you to choose from 6 patterns and 6 color palettes, creating 30 unique color combinations.
You can also use E-Color Shift's AI-Recognize Mode, which uses AI modules to automatically adjust the color of the phone's back panel based on factors like weather, wallpaper, and surroundings. This creates a seamless and ever-changing aesthetic experience.
Speaking about E-Color Shift 2.0, Infinix Mobility Deputy General Manager Liang Zhang explained:
We are exploring further customization possibilities through a software application that allows for up to 60 zones on the hardware, each supporting multiple colors. Users can also personalize the back of the phone by displaying the time, mood, and other features in a matrix arrangement. This approach allows users to express their personality and convey unique information through a unique phone design that goes beyond basic color changes. This gives the device a new look and feel.
While it’s unlikely that future phones like the Samsung Galaxy S26 or Apple iPhone 17 will incorporate E-Color Shift, it’s entirely possible that the technology will appear in new smartphones in the next few years. The big question remains: How much battery will it drain? If the power requirements are reasonable, E-Color Shift 2.0 could be a game-changer.
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