Apple: Siri Isnt Really Ready to Beat ChatGPT
With the launch of the new generation iPad Mini, Apple has clearly affirmed that “AI-filled” software experiences are the way the company is heading in the future.
Apple is aiming to improve the iPhone’s AI capabilities and experience with iOS 18. To achieve that goal, the Cupertino company is actively negotiating with industry leaders like OpenAI and Google to come up with a deal to integrate these companies’ popular AI tools into the next version of iOS. Recently, Apple journalist Mark Gurman revealed that Apple is close to reaching a deal with OpenAI to bring ChatGPT to the iPhone.
Apple is trying to add a bunch of AI features in the next version of iOS
According to Bloomberg, Apple is very close to finalizing a deal with OpenAI. While it is not yet clear how ChatGPT will be implemented, the deal will essentially allow Apple to integrate a series of useful AI features into iOS 18.
Talks with OpenAI are progressing well, according to people familiar with Apple’s thinking. The company is also looking to strike deals with other AI companies along the way. Bloomberg reports that Apple and Google are also in talks to license the Gemini chatbot for iOS. However, no agreement has been reached between the two companies. Apple is likely looking for the best deal in terms of cost.
Apple CEO Tim Cook has previously said that he personally appreciates and often uses ChatGPT, but the CEO has also highlighted a number of concerns that need to be addressed before implementing such technology into the Apple ecosystem.
Meanwhile, recent rumors suggest that iOS 18 will include AI transcription and summarization, which will be a major benefit in apps like Notes and Voice Memos, and is expected to appear in iOS 18, iPadOS 18, and macOS 15.
Bringing AI power to Apple’s ecosystem is just a matter of time. Given the progress that competitors have made, such as Microsoft with Copilot and Google with Gemini, Apple certainly can’t wait any longer.

Apple has significantly increased its investment in artificial intelligence (AI) over the past few months, focusing primarily on conversational AI models, automation, and multimodal systems.
Earlier in July, rumors emerged that Apple was working on new tools and services that leverage Generative Artificial Intelligence technology to compete with services from major rivals such as OpenAI’s ChatGPT, Google’s Bard, and many others. This information sent Apple’s stock up 2%, to a record high.
There is also a debate within Apple about how to deliver AI services, with some arguing that they should be available locally on devices like the iPhone, while others want to move everything to the cloud and support a hybrid solution.
Whatever the decision, it seems clear that Apple is trying to catch up with Microsoft and Google in this area. But with its usual cautious approach, experts say that Apple's fall behind in AI is entirely possible.
The company is expected to introduce more generative AI- based features with iOS 18 and other software updates announced in June at WWDC 2024. Apple has also developed its own language models that can run offline . However, these models are more limited, so using online alternatives would be ideal to provide more accurate results.
With the launch of the new generation iPad Mini, Apple has clearly affirmed that “AI-filled” software experiences are the way the company is heading in the future.
Microsoft has invested billions of dollars in OpenAI since 2019, although the Redmond-based software giant is by no means the primary investor in the innovative AI startup.
This new feature is part of Notepad version 11.2501.29.0 update.
In January, Microsoft announced plans to bring NPU-optimized versions of the DeepSeek-R1 model directly to Copilot+ computers running on Qualcomm Snapdragon X processors.
Last year, Google introduced an AI-powered shopping assistant in Search that allows users to get a visual idea of how a piece of clothing would look on a specific body type.
Google has been increasingly showing interest in the field of artificial intelligence applications in medicine.
Engineers at startup Cognition Labs have just launched Devin, an AI tool that can automatically write code and take on the work of software engineers on recruiting sites like Upwork without human intervention.
Thanks to the rapid development of the artificial intelligence (AI) field, coupled with the huge demand for graphics cards (GPUs) and neural processing units (NPUs), the semiconductor industry has recorded impressive revenue growth.
Microsoft first started pushing the idea of an AI-powered Windows in 2024 under the name of the New Era of Work - but what is Windows 11 AI? It's a complex mix of innovations and includes AI-powered PCs, built-in Copilot, and Windows AI Studio.
The concept of artificial intelligence - AI is becoming more and more popular, which means that this superior technology is gradually being effectively deployed in many fields as well as in all aspects of modern life.
It seems like AMD is trying to raise market expectations for the upcoming MI325X processor.
On stage at the Connect 2024 event, Meta CEO Mark Zuckerberg officially announced Orion, the company's first true AR glasses previously codenamed Project Nazare.
The year 2023 saw Microsoft betting heavily on artificial intelligence and its partnership with OpenAI to make Copilot a reality.
Qualcomm has just officially launched the new Snapdragon 6 Gen 4 mobile processor platform, bringing enhanced performance, better battery efficiency and a series of advanced AI features to the mid-range smartphone segment.
Google is preparing to replace Google Assistant with its own AI assistant, Gemini, later this year.
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