Instagram is not only known as the leading photo and short video sharing network today, the Instagram TV feature , called IGTV for short , has soon become a very hot video channel in the world. IGTV is not only the choice of stars or KOLs, it is also fully utilized by businesses to promote new marketing strategies.
So what is IGTV?
IGTV or Instagram TV is a long video sharing feature on Instagram. If Instagram limits short videos to 60 seconds on Feeds, then with this feature, you can upload videos up to 60 minutes from the web or 15 minutes from mobile. Longer duration makes it easier for users to share everything and tell a complete story through video.
Create a video series with the same topic, attractive enough for viewers to come back again and again
Use IGTV in business
Instagram TV is a powerful sharing tool, helping to promote products, services or new business strategies for businesses. That is also the choice of KOLs, influential people in society to promote the products and services they are representing. Sometimes, IGTV is simply a way that celebrities use to connect with fans in addition to posting videos on YouTube or Facebook.
Ideas for IGTV promotion strategies
Create video series
One of the most common uses for IGTV is to publish a series of videos in sections about a certain topic. This action allows you to plan more in-depth content and maintain consistency with your posting schedule.
Provides in-depth guidance
What better way than to provide video instruction? IGTV will help you make this as simple as possible. Because IGTV allows you to upload longer videos, you can easily share clips showing your audience how to use the product.
The Lightroom Instagram account uses IGTV to share #LrInsiderTips, a series of video tutorials and tips for using specific features in Lightroom. These tutorials allow users to build on existing skills or provide new and effective ways to use products.
Let the audience better understand behind the scenes
Give your audience a sneak peek into IGTV video post-production so they can see how hard the production team worked. This is a great way to ensure transparency and build trust with customers.
Plan for sharing IGTV videos periodically on Instagram
Tips for using IGTV effectively
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