Features that make Zalo successful

After defeating the giants in the market of free messaging and calling apps such as Line , Kakao Talk or Whats App and Tango , people thought that OTT Vietnam would be a divided playground for Viber and Zalo. However, after Viber officially announced the withdrawal of its representative office from Vietnam, everything was over, Zalo - the free messaging app of Vietnamese people became the unique in this market.

One thing that can be said for sure and first, is that the great merit of today's victory belongs to the "cold heads" of strategic planners. Thanks to them with moves, calculations and decisive changes have brought Zalo with 50% success!

These features help Zalo succeed

However, if you say so, it is subjective, and moreover, 50% of victory also means the possibility of 50% failure. So what reason has brought Zalo to glory today, with over 30 million downloads of all operating systems? That is the great effort of the research and development team.

With the advantage of home ground, and the goal of serving the family, they have captured and struck the psychology, interests, as well as habits of the Vietnamese in daily life and communication. Since then brought out the appropriate changes, improvements and upgrades, the changes themselves, those features have become an anchor, a stepping stone for today's success of Zalo.

So, what are those features? Why are they able to take Zalo far, surpassing all the other major competitors to rise to the No. 1 position in Vietnam? Let's find out!

1. Zalo shares status with audio

This is the first feature that we need to mention, also the most prominent feature of Zalo. Instead of dry lines of text, unable to fully express the emotions, moods, and thoughts of users, Zalo allows them to sing, curse, sigh, even cry, or sometimes bout. waves crashing on the shore, the sound of cars now melting ... Even the seemingly silly and most ordinary things like a few coughs, a throat clearing reminding "someone else" can become a status. Impressive, distinct and "not in touch".

With the ability to record up to 5 minutes, the status sharing feature by sound on Zalo has created a new definition of sharing feelings . To be fair, Zalo is the only OTT app to take advantage of and do this best.

2. Edit photos on Zalo

Still know it will not be comparable to the photography applications or image editing professional as Camera 360 , or Photoshop Express , Paint.NET . But notice, there is a large proportion of Zalo users are young people, this application has built many pretty effects, along with other photo editing features, Zalo saves users manipulation. , time to be able to create a satisfactory photo.

Instead of taking photos - through editing software - on Zalo to upload, users can capture, edit and share photos directly, right on Zalo, extremely convenient. This is a feature that shows how well and well researched Zalo user habits? User dimension - it is Zalo's first victory compared to other competitors.

3. Unleash creativity, have fun with "Hand-Drawn" on Zalo

Also another feature that strikes the needs of the user. If other free calling applications only stop at the level of text messaging, inserting emotions, or voice messages, then Zalo is even better when it introduces the "Hand-Drawn" feature. Try a statue, a smiley face, a "mue" symbol or a red heart drawn with your own hands, it will be much more interesting and meaningful than the available models, right?

In addition, Zalo users can also "kill time" with each other by using this feature as a way of entertainment, quiz with people talking with. Once again, Zalo scores with domestic users.

4. Zalo has game integration

If you and your partner want to have more experiences and "chat", the games available on Zalo will be a great choice. Not only are the quizzes fun, it is also a way for both to test each other's skills, how for you or anyone to test your ability with just a few simple steps right on the chat interface of Zalo. .

5. Create a personal QR code to make friends on Zalo

In addition to making friends by phone number, searching by region, chat rooms or "searching around", Zalo also developed a feature that allows users to create unique and unique QR codes on their applications. using OTT at the same time. Instead of giving each other phone numbers, users can create their own QR codes, upload them for others to see and make friends with.

Or users can actively find and use their devices to scan other people's QR codes to send friend requests. This way, those who do not want to be bothered, want to hide their phone numbers can be assured, they can still make friends but they still can not see their numbers.

If there is no software to help scan the QR code, you can refer to: RedLaser for iOS , BarcodeViet , or Redlaser for Android ...

This QR code can be used on Zalo or shared on any social networking site like Facebook , Twitter ... Or can be saved on the phone as a normal photo.

So there, with the above features, can clearly see Zalo's tactics, see the interest, and the subtleties of this OTT? It is not unreasonable that latecomers like Zalo can knock those giants to the top of the list.Zalo - not only is free messaging and calling, but Zalo is also a colorful world. sharp and vivid, where users can freely and comfortably express themselves without any constraints or frameworks.

Zalo's success comes from the simplicity it brings!